Homa Jamshidi

I am Homa Jamshidi. I studied painting and learned a little sewing, and by combining both, I work in the field of jewelry embroidery. Negar Zandi (born 1997, Tehran) is an Iranian fashion designer and founder of NÉG. She studied Textile Design at the University of Art in Tehran and later worked in illustration and photography, shaping her visual sensitivity and artistic direction. In 2020, she launched NÉG, creating limited-edition garments using a range of traditional Iranian textiles, including hand-printed Ghalamkar fabrics and regional materials from across the country. Her work blends Iranian heritage with modern, minimal design, and the brand continues to grow from a deep love for Iranian art and the desire to share it with the world.